In light of the fact that the average employee spends 20% of their workweek looking for information, one has to wonder if this number is even higher for publishing and media professionals, who are probably the ones that disproportionately drive this statistic up.

With the constant need to navigate various archives, develop content strategies, evaluate the success of previous content, verify sources, and collaborate on complex projects that require input from multiple individuals (writers, editors, publishers), it's no wonder that one can get stuck in an endless loop of looking for information.

This is not only about saving time, as the quality of the content also highly depends on the quality of available resources to create it. Improving the process of finding, organizing, and sharing data will help publishing and media professionals better understand the context, target audience, and relevant trends and, in turn, produce more engaging and impactful content.

Implementing Enterprise Search for Publishing and Media

A well-implemented enterprise search solution can be used to optimize team performance and provide a basis for any further approach to content creation and management strategy. 

It is only when assets are centralized, access is simplified, and opportunities for collaboration are created that content production improvement can be addressed. This holds especially true in publishing and media, which is why it's important to have a comprehensive approach that leaves no piece of information hidden.

Enterprise search in publishing and media can help with the following:

• Content asset centralization: Consolidate drafts, style guides, marketing materials, and past projects in one central location.
• Inspiration discovery: Provide easy access to vast repositories of industry trends, competitor content, and audience insights.
• Intelligent information discovery: An AI-powered search engine can help you surface everything relevant to the current project, including drafts, images, videos, and even competitor insights, across your entire knowledge base.
• Workflow optimization analysis: Analyze the overall efficiency of the content creation process and determine if it follows optimal resource utilization.
• Collaboration enhancement: Shared access to project materials facilitates seamless teamwork between writers, editors, designers, and publishers.
• Real-time communication features: Focus on how well teams can communicate and share ideas, in addition to analyzing the content itself.
• Version control: Study how different versions of content are managed to identify strengths/weaknesses and gain insight into what can be done to improve the revision process.
• User experience (UX) evaluation: Ensure that team members are comfortable with the search interface and that poor UX won't lead to low adoption rates.
• Analytics integration: Examine how to approach integration with analytics tools to drive better content performance insights.
• Permission management analysis: Review existing access controls and create new ones to improve security while maintaining productivity.

Benefits of Enterprise Search

With an enterprise search solution, publishing teams will no longer be left scrambling for information. They will know exactly where to find what they need and how to make their content creation process reach its full potential. 

An actionable platform like enterprise search for publishing and media could include centralized content assets, suggestions for workflow improvements, an overview of collaboration tools and their impact on team productivity, and identification of technical issues with search performance.

To emphasize this point through practical insight, it is estimated that in the publishing and media industry, effective enterprise search can lead to a more than 30% increase in content reuse. This essentially means that previously created articles, images, videos, or other assets can be easily rediscovered and repurposed in order to save time and streamline new projects.

It can also drastically speed up the process of content time to market, with some estimates ranging from 15-25%, depending on the industry.

This comprehensive solution addresses information access challenges and builds on creative strengths.

Enterprise Search Improving Creativity

Another benefit of enterprise search for publishing and media is that many of these solutions now offer additional benefits, including integrating with generative AI models.

This means that you can feed all of your work data to generative AI and quickly modify it to suit the needs of your content.

You could also use it to generate new ideas, create summaries of old content for quick overviews, analyze old content, create pictures and data visualizations (based on actual business data), and incorporate business data into new content. 

These are only some ideas to give you the gist of it, but there are endless options when it comes to playing with generative AI, and anyone can utilize their business data in the way that best suits their needs.

How can Akooda Help?

If your publishing team struggles to find the right information when they need it, a powerful enterprise search solution that centralizes all your content assets fuels creativity, and streamlines collaboration across your organization can be of great help.

Our platform will empower your team to access every detail they need, presenting you with a seamless workflow that tackles information silos and sets you on a path of enhanced productivity!

Akooda also integrates with Google's LLM and offers you all the tools to creatively manipulate your data and come up with new content ideas and modifications.

An enterprise search solution is the first step in optimizing your team's performance and provides a basis for any further approach to content creation and management strategy. It is only when we centralize assets, simplify access, and create opportunities for collaboration that we can work on improving your content production. They often say "knowledge is power," and that is especially true in publishing and media, which is why our approach is to leave no piece of information hidden.