The biggest challenge for GTM (go-to-market) teams is that their tools—like Salesforce, HubSpot, and Google Analytics—don’t naturally work together. It's like trying to make apples talk to oranges. Important information about a project or campaign might be split across two or more platforms, often under different names or formats, making it hard to piece together a full picture.

Akooda Enterprise Search solves this by connecting and searching across all your GTM platforms in one place. Because the Akooda API supports dozens of platforms, teams can easily connect their most-used tools and start searching right away.

For example, when a sales representative needs to understand “Which campaigns brought in the most leads from small businesses last quarter?”, they can simply type this query in Akooda Enterprise Search Engine and get insights from both HubSpot (campaign data) and Salesforce (lead data) to give you a clear answer.

With natural language understanding, Akooda lets you ask questions the way you’d ask a teammate. The AI understands the context, finds the relevant data, and delivers it—all without you needing to switch between tools.

Connecting Your Marketing Stack: From Salesforce to Google Analytics

Each department in an organization operates within its own ecosystem of apps and tools. For marketing teams, the most widely used apps include HubSpot for campaigns, Google Analytics for performance data, Intercom for customer interactions, Zendesk for customer support, and Slack for collaboration. Although these tools have significant capabilities on their own, they function as separate systems, which makes it difficult for teams to understand the complete picture of their operations.

Recognizing this, Akooda has built more than 50 connectors for all these essential marketing tools, enabling teams to unlock cross-system insights that would be impossible to spot otherwise.

This means you can seamlessly search across your marketing stack or even combine data from multiple apps for deeper analysis. For example, marketing teams could try analyzing campaign performance from Google Analytics while overlaying customer feedback from Intercom. 

The insights you gain at the intersection of these tools are often more powerful than what either could provide alone.

By covering the most popular marketing tools—like Salesforce, HubSpot, Google Analytics, Intercom, Zendesk, and Slack—Akooda ensures your entire marketing stack becomes a unified source of truth.

What Becomes Possible with Connected Marketing Stack

Integrating your marketing tools through Akooda unlocks powerful new possibilities for your team and enables them to extract valuable insights and boost productivity. Let's go through a few examples to see how exactly Akooda can help marketing teams.

Comprehensive Campaign Analysis

When you connect HubSpot, Google Analytics, and Salesforce through Akooda, your marketing performance becomes clearer and actionable. Imagine you’re running a lead-generation campaign. HubSpot tracks the emails sent, landing page visits, and form completions, but to understand the full impact, you need more than just those numbers.

With Akooda, you can ask questions like:

"Which campaign in HubSpot drove the most traffic to our product page, and how many of those visitors became leads in Salesforce?"

Akooda pulls data from HubSpot to identify the campaign, Google Analytics to show the traffic it generated, and Salesforce to confirm how many leads converted.

This unified tracking makes it easy to spot your most effective strategies so you can make smart decisions about where to focus future marketing investments.

For example, your marketing team could be running two simultaneous campaigns, one offering a free e-book and the other a webinar, and the team leader may notice more clicks and form submissions for the e-book campaign in HubSpot, but a simple query in Akooda can reveal that the webinar campaign brought higher-quality traffic that led to more Salesforce-qualified leads.

Enhanced Customer Understanding

Akooda brings together your Intercom and Zendesk data with your CRM to give you deeper insights into your customers. You'll see all customer feedback and interactions in one place, which helps you understand both individual sentiments and broader patterns. This comprehensive view reveals common pain points so your team can address issues before they become widespread problems.

Streamlined Team Collaboration 

Akooda's Slack integration transforms how your marketing team works together. All your team's discussions, decisions, and documents become easily accessible and searchable in one central location. Real-time updates flow smoothly between all your connected tools, which keeps everyone aligned and informed about ongoing projects.

Data Visualization with Akooda Dashboards 

Akooda's pre-built dashboards combine data from all your platforms into clear visual insights. The Objectives Dashboard stands out as particularly valuable for marketing teams - it shows you a complete picture of internal goals and helps stakeholders track company-wide alignment. You'll see account attention and resource allocation across different focus areas through intuitive visualizations that make complex data easy to understand.

Akooda Connectors Bring Your Data Together

Akooda's connectors address a significant challenge for marketing teams by bringing together data from separate tools into a single, searchable platform. This technology allows marketers to ask detailed questions and get useful insights without manually combining data. With Akooda, organizations can improve their marketing efforts, make informed decisions, and succeed in a competitive environment.

Don’t take our word for it; book a demo and see firsthand how Akooda increases the productivity of marketing teams.